Articles from RODA marketing on SEO, web design, social media and growing your business.
By the time the leaves start turning along the Susquehanna and Lancaster County farmers markets shift to apple cider and pumpkins, Q4 is rapidly approaching. For most local busines
Most businesses in Lancaster, PA are active on social media. They post product photos, share announcements, and throw up a seasonal graphic when the holidays hit. Then they wonder
Spring in Lancaster, PA always seems to arrive suddenly. One week, farmers at Central Market are selling winter squash, and the next, cherry trees on Prince Street are blooming and
Most businesses set up their Google Business Profile once, maybe add a few photos, and then forget about it. They figure it’s done. Check the box, move on
Discover how our internet marketing services in Lancaster, PA help local businesses grow through SEO, content, and online strategy.
Digital marketing consulting firms help businesses like yours grow by building powerful online strategies that bring in leads, increase visibility, and boost revenue.
Whether you’re a small local shop or a growing company, social media marketing in Lancaster, PA gives you a direct line to your audience.
As a team specializing in web design in Lancaster, PA, we’ve seen firsthand what a difference a professional website makes in building a thriving business.
Your website is your digital storefront, and like any storefront, it needs to stand out to draw in visitors. Achieving […]
If you’re looking to improve your brand’s visibility, increase traffic, and convert leads, investing in digital marketing in Lancaster, PA, is the way to go.
When it comes to internet marketing in Lancaster, PA, businesses constantly seek innovative ways to rise above the competition. With […]
Getting noticed in the bustling digital world isn’t easy, especially if you’re a local business competing against global giants and […]
Marketing has shifted from traditional methods like billboards and flyers to online strategies. Digital marketing is the process of promoting […]
Leveraging social media services in Lancaster, PA, is more than just a smart move—it’s a necessity for any business in […]
When it comes to growing a local business in Lancaster, PA, leveraging the power of SEO services is essential. At […]
Having a professional, credible online presence is critical for any business wanting to succeed in today’s digital age. Your website […]
In today’s fast-paced digital landscape, businesses in Lancaster, PA, need a robust online presence to stay ahead of the competition. […]
Chatbots like OpenAI’s ChatGPT, Microsoft’s Bing, and Google’s Bard are being tried out by people of all ages and walks […]
Are the Google reviews for your business disappearing? Managing a Google Business Profile listing only to have your hard-earned reviews […]
In today’s digital age, standing out from the crowd is essential for any business looking to thrive. With millions of […]
Marketing is crucial to growing your business, and done well, it requires a lot of work. Even with up-to-the-minute marketing […]
Weather forecasting is tricky business, yet as a society we try with all our might to get it right. For […]
Acquiring customers, generating sales, enhancing customer engagement, and rewarding customer loyalty are only a few of the positive results email […]
If you don’t like having to constantly self-promote on social media, you’re not alone. But guess what? You can let […]
Standing out in a crowded marketplace is no small feat and can be an ongoing challenge for businesses of any […]
Whatever business you’re in, whatever you’re creating or doing, you know there are people out there who love what you […]
Getting traffic to your company’s website can be a challenging task, and having people organically navigate their way to your […]
A website is a must for most businesses, and a quick Google search will lead you to online services like […]
“Amish Country” may be one of the first things that comes to mind when people think of Lancaster, PA, but […]
Is your website getting lost in the dark abyss of the internet? If yes, it is time to take steps […]
For an entrepreneur, rapid growth can be both a best- and worst-case scenario. Every business owner is familiar with the […]
Like our muscles, we can train and strengthen our willpower. As we focus on practice and resistance training, we develop […]
So many businesses, especially brick-and-mortar, operate and generate revenue if their doors are open – a model that presents major […]
The communication revolution that followed the dawning of the Internet – and particularly the smartphone – is arguably the biggest […]
For business owners and leaders, December is a time to reflect on a successful year and express appreciation to loyal […]
This holiday season, be intentional about supporting people and causes you believe in. Each of us can make a difference […]
Business owners should have a clear understanding of the WHO, WHAT, WHEN, WHERE and WHY of their business. But what […]
While we live in a land of opportunity, not everyone is enjoying the prosperity; and while unemployment remains low, wages […]
Running a successful business can be tough. Between managing basic operations, finances, supervising your employees and trying to grow your […]
RODA marketing started as a small SEO company back in 2010. Over the years and after a lot of dedication […]
RODA marketing has been recognized among the Top 20 Digital Marketing Agencies in Pennsylvania in 2021 by DesignRush Marketplace. DesignRush is […]
Whether you’re in a leadership position in a large corporation or a small business, it’s always a good idea to […]
Be honest, which of the following categories do you fall into when it comes to the state of the documents, […]
Once you’ve worked out the details of your business, like what services you will offer, who you will need to […]
If you’re a parent with school-aged children attending virtual school and/or had to work remotely from home during the past […]
Predicting future trends may feel daunting, considering the way 2020 unfolded. Many things impacted the business and digital landscape, such […]
You’re an aspiring entrepreneur waiting to start your own business or side hustle, but you’re scared of disappointments, not having […]
November is a month to be thankful and think of others. Hand in hand with our commitment to keep providing […]
There’s an old adage that says there is no such thing as bad press. However, any business that’s been on […]
While the world seems to be slowly coming out of the Coronavirus-induced hibernation, with governments working on plans to make […]
Should we outsource our marketing or keep it in-house – a question a lot of marketers and business owners ask. […]
Working from home is becoming more commonplace and is emerging as the new norm. Whether you were already working from […]
We have heard and read a lot of stories about how remarkably successful people became famous and affluent. But, have […]
When there’s a new project to start, most of us are eager to jump right in – whether we are […]
Content that is so good, it’s being shared by millions of people across social media, is what we all strive […]
If you have a business you want to see thrive, the question that inevitably needs answering is how to ensure […]
Being an entrepreneur may be one of the most exciting and rewarding jobs, AND one of the most difficult jobs […]
The beginning of a new year is a great time to set goals for the next level of success for […]
If you’re in the market for a new job, you know that one of the most important aspects of getting […]
In the hyper-digital world we live in, your web design could truly make or break your business. We are not […]
“A workcation is a vacation that allows you to work remotely while integrating elements of leisure that let you unwind, […]
When you choose RODA marketing, you are choosing proficiency and experience, as well as our passion for delivering value, support […]
In today’s digital era, having a web presence can make or break your business – and we believe that every […]
We live in a fast paced world, and as a professional, you know how precious time is, particularly when it […]
There was a Forbes article, “Ten Smart Things I Learned from People Who Never Went to College” that got many […]
Are you looking for a new job and nervous about how you’ll do at interviews? Even when you have had […]
At RODA marketing, we are big believers in the importance of productive, positive, and healthy company culture. As we avidly […]
There are online marketing tasks that often get ignored until there is a crisis, so proactively handling them gives you […]
‘Tis the season for gatherings, to be merry, to exchange gifts, and to remember what’s truly important in life. At […]
The Holiday season is upon us, and it is time to celebrate, be festive, and give and receive, which means […]
When you choose RODA marketing, you are choosing proficiency and experience, as well as our passion for delivering value, support […]
If you own a business, your goal is to promote and sell your product or service, and it all starts […]
If you are a business owner, you want to ensure that as many people as possible can find your product […]
When you choose RODA marketing, you are choosing proficiency and experience, as well as our passion for delivering value, support […]
In today’s digital era, business landscape is highly influenced by social media. If you’re an entrepreneur, you know that your […]
As a small business owner, you know that managing your funds and being economical is a must – as lack […]
At RODA marketing, we are big believers in the importance of great company culture, and that organizations that want to […]
When you choose RODA marketing, you are choosing proficiency and experience, as well as our passion for delivering value, support […]
While holidays are about celebrations, festivities, and remembering what’s important in life, the fact is that it’s also a season […]
If you’ve ever used Google+ Local and Google Places, you will be happy to know that these platforms for managing […]
When you choose RODA marketing, you are choosing proficiency and experience, as well as our passion for delivering value, support […]
Social media plays a vital role in today’s business landscape, and social media marketing can be a rewarding strategy for […]
At RODA marketing, we love to help business owners succeed with our marketing services, and, JUST AS IMPORTANTLY, we like […]
Content marketing relies on content, and the bar has never been higher. While you may be doing everything else right, […]
Contact us today and we can design an infographic for you.
When looking at your company’s vision, mission, and culture, how important would you say people are? In addition, how important […]
The largest social media audience, meaning the largest number of fans, followers, subscribers, etc., after Facebook is not Twitter, or […]
Every Internet marketing company will attest that social media plays a crucial role in today’s business landscape. A Hubspot study […]
Efficient brainstorming sessions and meetings are an integral part of planning for and driving your business to success. After all, […]
Savvy business owners know that the future of local SEO is in consumer citations. For those of you who are […]
Content is king, as you’ve heard being said many times, and content marketing relies on it. While content can strongly […]
Wreaths, Christmas trees, and holiday tunes have long replaced pumpkins and fall decorations, and the holiday shopping madness is about […]
In today’s digital world, we shop, book trips, create and maintain friendships, get entertained, and even conduct business online. […]
The world is not just black and white, but when it comes to Search Engine Optimization (SEO) – there’s […]
Many years ago businesses thought that all they had to do to be found and seen was to build a […]
Our friends over at 99designs.co.uk created an awesome infographic we thought was worth sharing on our blog. Enjoy! – – […]
In today’s digital landscape, more and more people are turning to the Internet to obtain information and make purchases. […]
Social media plays a crucial role in today’s business landscape. Social media marketing can certainly be a lucrative strategy for […]
Color can affect our thoughts and behaviors; it directs us to where to look and what to do, but also […]
We live in a fast-paced, fast-evolving digital world, where almost everything is a tap, click, or swipe away. Technology is […]
Before deciding on hiring an Internet marketing company many businesses will consider quite a few prospects and, often times, look […]
In today’s dynamic world, technology keeps rapidly changing and advancing, the world has been reduced to a global village, and […]
If you own a business, or help someone else run their business, you probably have an obvious, consistent goal: make […]
Below you will find 8 infographics we recently completed for our clients. We have a bunch of other infographics […]
Blogging Is Very Important, But How Do You Choose The Best Keywords For Blogging To Make Sure You Get Results? In […]
“Some books leave us free and some books make us free.” –Ralph Waldo Emerson We LOVE to read! Plain […]
Using at least one captivating image in your blog and social media posts is almost a given. One of the […]
If you had asked us 5 years ago, when we started RODA marketing, if we thought our local competitors were […]
I recently studied the introduction to an online course called “High Traffic Academy” by Vick Strizheus. In the four part video […]
We’re not sure about you, but one of the first things we remember being taught when we were growing […]
You Tube has been around for over a decade, and people all over the globe use it, or at […]
Let me start by saying that not all of the strategies listed below will be needed to help you […]
One of the most important aspects of running your business is getting more customers or clients. From there, you have […]
Every month, we blog for our clients. It’s something we have been doing for years. Content is king, so it’s […]
An infographic we created for our client www.FultonSteamBoatInn.com
We could take the short route and simply tell you that you need a new site because it’s 2015 and […]
Lancaster PA dentists, are you satisfied with the amount of patients you currently have? Are your schedules booked solid for […]
In an unheard of move (ok, it might not be unheard of, but it’s still huge!), RODA marketing is […]
Maybe you’re a mom; maybe you’re a dad. Maybe you’re a single gal or guy, full time-employee or freelancer. Or, […]
Whether you are about to start your first business or you are a seasoned entrepreneur with one or more successful […]
So, you’ve finally decided to ‘take the plunge’ and redo your website and/or kick start an Internet Marketing program for […]
In today’s world, getting reviews is a certainty, and if you are a business – we are sure you hope […]
Is your business active on LinkedIn? If not, you’re missing out on a huge opportunity to build a professional […]
We came across this article during our research this morning and we thought we should bring it to all of […]
Did you know there are companies out there charging as low as $50 per month for Internet Marketing and “SEO.” […]
Visual storytelling is an important marketing tactic for brands. Not only does it help you showcase your products and behind-the-scenes […]
After recently seeing a new website of our friend’s dad’s business, we were shocked that there are web design companies out there […]
Did you know the average salary for a Marketing Manager is just over $59,000 per year (according to payscale.com)? That’s […]
Some people thrive doing it; some would rather stay out of it. Yet, it’s almost unavoidable, and in some cases […]
An infographic we created for our client www.EdenResort.com Call us at 888.653.0331 or email ma*****@***********ng.com to get your hands […]
An infographic we created for our client WeaverNutSweetsandSnacks.com Call us at 888.653.0331 or email ma*****@***********ng.com to get your hands on […]
During the middle of November, a major shift occurred in the mobile search world – with Google announcing and launching […]
If you are a business posting to Facebook, do your followers a favor and break free from the monotonous. Although […]
There are many different types of software available to monitor your website’s analytics, and most of them specialize in a […]
In today’s digital and virtual world, we are surrounded and, in many ways, guided, by apps and social media portals. […]
In order to successfully run any business – you need first class project management. Without efficient project management, you can […]
Can Blogs Benefit Your Business? This Should Not Even Be A Question! We leave in a digital era, and so […]
Pinterest is a social network that allows users to visually share, discover new interests by posting (known as ‘pinning’) images or […]
Every now and again, pages get lost and broken on the Internet. Whether someone forgets to add a specific character […]
Have you ever jumped on Facebook quickly to check one thing – maybe a birthday, someone’s album pictures, or a […]
People love apps. Our phones are full of them, our computers too. Some of them are useful, some of them […]
Our growth as a company over the past few years has been exciting and a ton of fun. During these […]
Most of us who have experienced the phenomenon known as ‘Pinterest’ have also experienced the feeling that you can do […]
Every website should have some type of analytics tracking installed because without it – you are a ship sailing the […]
“The measure of mental health is the disposition to find good everywhere”. – Ralph Waldo Emerson Human brain… With 100 […]
If you are on Instagram, there are definitely pictures you’re guilty of posting. With 20 filters to choose from, we’ve […]
A wise man once said: “The difference between the almost-right word & the right word is really a large matter […]
Check out this fantastic video introduction to the hsitory of typography and how Roda Marketing uses typography to enhance a company’s branding.
Let’s say you are ready to take on a project and you go for it full steam ahead. The initial […]
Blogs serve many different purposes – to share industry insights, to share behind the scenes news, or to simply share […]
Most of us are constantly bombarded with daily information. Have you ever sat back and processed the amount of information […]
I am a firm believer that we can all achieve anything we set our minds to, as long as we […]
Doing keyword research for new projects can be very time consuming and tedious. However, stumbling upon these hidden gems (aka, […]
We’ve all had them in one form or another – they seem to be unavoidable. Even with checks and […]
I just finished reading one of the most powerful books I’ve ever picked up. It’s called “The Slight […]
It’s actually been a few weeks since I shared my last blog, “Is Guest Blogging Really Dead?”, and I decided […]
If you’re deep in the Internet Marketing scene like we are, and, more specifically, if you’re as deep into SEO […]
As I sit here in my apartment, without electricity (thanks, storm!), I’m left pondering some things – and the one […]
I was given an advance copy of “Refuse To Drown” a few weeks ago, since our company was helping the […]
I came across an article the other day that was, simply put, brilliant. It made a point so simple, it’s […]
Growing up, it scared the crap out of me to stand in front of my class and read a book […]
One of our favorite things to do is read good books. When we find new favorites, we’ll share them with […]
[vc_column_text width=”1/1″ el_position=”first last”] Sure, to the below list we could probably add 8 more ways to ensure your website […]
Even though writing this will only cause me to cry more today, I wanted to honor our family dog, Kobe, […]
I feel like the journey officially started the day I decided to move to San Diego, CA in the summer […]
From time to time, we’ll share some random thoughts on this page. We decided to call them RODA-isms. We hope […]
We’re three days into the New Year; hopefully so far you’ve been sticking to the goals you set for yourself. […]
This time we turn to you, our loyal readers and fans. PicMonkey.com versus BeFunky.com Which do you use and why? […]
This whole post might seem or sound cliché but I’m writing it and sharing it, anyways. The reason I’m standing […]
Ok, in two days it’ll be 2014. You don’t have one outfit that you’ll wear every day, month after month, […]
With the New Year fast approaching, of course we all start to hear the chitter chatter of how excited everyone […]
… Failure is not an option … is one of the most overused and untrue statements in our vocabulary. I’m […]
As a marketing guy and business owner, I’m always looking for ways to get “our message” seen by the right […]
Live and breathe culture that develops and values strong relationships and lasting results with employees, clients and referral sources. 1. […]
Technology. It makes our lives so much easier in so many ways. But, unfortunately, it can also complicate so […]
[vc_column_text width=”1/1″ el_position=”first last”] Ever noticed how it’s the smallest and, sometimes what should be the easiest, decisions to make [&hell
There are a few books I’ve read over the past few years that have powerfully impacted my life. I’m talking […]
I’ll tell you about Avram in just a moment. But first let me explain that I have a lot of […]
[vc_column_text width=”1/1″ el_position=”first last”] We originally created this PDF to share with all of our SEO clients. It explains why […]
One Of Our Favorite Books … “The Lean Startup” by Eric Ries … A Summary By Us – For You. […]
If you’ve never read Good to Great, our cliff notes are a great way to get the overall gist of the book. If it’s something that vibes with what you’re doing, then make the financia
